About us
African Institute of Strategic Communication, Journalism and Media Research
(The Afriscom Institute)
Institute Inside
About Afriscom Institute
The African Institute of Strategic Communication, Journalism and Media Research, also known as “The Afriscom Institute” caters for both strategic and mediated communication needs.
Our Mandate
The Afriscom Institute’s mandate is to advance excellence in African-led research, training, and practice in strategic communication, journalism, and media studies. The Institute will act as a centre for rigorous inquiry, professional capacity building, and knowledge translation that enhances ethical media practice, informed public discourse, and evidence-based policy engagement. Through interdisciplinary research, education, partnerships, and public engagement, the Institute will address Africa’s evolving information, technological, and socio-political challenges while promoting accountability, innovation, and inclusive development across the continent.
Integrity and ethical practice
Excellence in research and intellectual rigour
African leadership and voice
Innovation, creativity, adaptability and agility
Collaboration and partnership
The Afriscom Institute is hosted by Daystar University that has long been recognised for its communication programme, thanks to its range of specialised courses, its alumni dotted across the globe, industry linkages, and the course functionality. It was the first programme established at the university and, for many years, was reflected in the university's name. The university offered its first certificate, diploma, undergraduate and postgraduate qualifications in this discipline. UNESCO’s recognition further placed the university's training on the continental map. It remains the university’s strongest area, even as other disciplines emerge in DU’s course menu, prompting the question of how to continue excelling in strategic communication, journalism and the media domain.
Our Objectives
Objectives & Framework Mapping
Mission Alignment
By producing rigorous, evidence-based knowledge grounded in African contexts
Vision Alignment
By positioning Afriscom Institute as a leading African-led centre of intellectual authority in strategic communication, journalism and media research
Mission Alignment
By building ethical, skilled practitioners through education and mentorship
Vision Alignment
By creating continent-wide impact and long-term leadership in media and communication
Mission Alignment
By embedding integrity and accountability at the core of journalism and communication
Vision Alignment
By strengthening and advancing trustworthy information and democratic discourse
Mission Alignment
By responding to technological change through research and skills development
Vision Alignment
By ensuring relevance and leadership in evolving digital and AI-driven media environments
Mission Alignment
By turning research into actionable insights for media practice and governance
Vision Alignment
By demonstrating evidence-driven impact and public value
Mission Alignment
By enabling collaborative research, training, and knowledge exchange
Vision Alignment
By expanding pan-African and global reach, influence, and credibility
Mission Alignment
By privileging African perspectives in research and communication practice
Vision Alignment
By advancing inclusive, African-shaped public discourse locally and globally